Chanel UK

Reckless or wreckless?

Wired UK iPad app attracts Audi and Burberry
Chanel UK

The UK app is priced £2.39 in comparison to the printed issue, which costs £3.99. Condé Nast aims to have the app to download on a monthly basis from former 2011 “following a period of important user and advertiser research”.

All advertisers appearing in the December print issue automatically have presence on the iPad app. In addition there is a surplus commercial opportunity available for advertisers who wish to procured circumscribed rich media advertising.

Advertisers Audi, Burberry Scarf, Chanel, Intel, Microsoft XBox, Omega and Sonos have signed up for rich media advertising spots for the launch issue, which enables the client to use video as an extra level of engaging with the consumer.

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The app comes five months after its sibling publication in the US launched its app in May.

It includes features such as the ability to look at images in 360 degrees and 3D, animated infographics, interactive text and picture galleries as swell as a drop-down contents page and issue overview.

David Rowan, editor of Wired, said: “We believe the key to a successful app edition is to use multimedia to enhance storytelling rather than to deflect from it: to provide video when the user really needs to ‘be’ somewhere, and audio when you want to hear a music introducing, rather than using gimmicks simply because they’re an option. 

“The real joy is to see a print story come to life, as it does in the December issue with our cover feature about Aardman’s inspiring journey towards becoming a digital and Hollywood powerhouse.” 

Rupert Turnbull, publisher of Wired, said: “Maintaining the integrity of editorial and design, the app offers a compelling addition to our reader offering, and a further route for our advertisers to communicate to our highly responsive audience, many of whom are early iPad adopters.”    

A spokesperson for Conde Nast said: “Wired is currently designing subscription offers to reward the loyalty of subscribers to app and/or print editions.”

Condé Nast is due to reveal its iPad app for Vogue early next week, which will be priced £3.99.

Chanel UK

Jacques Helleu is the eye behind the House of Chanel’s enduring image, having explored the meanings of this legendary brand in daring commercials and fabulous print ads for the past 40 years. He has given tangible, glamorous shape to the essential mystique of Chanel’s perfumes, by bringing together artistic luminaries (from photographer Helmut Newton, to director Baz Luhrman, to actress Catherine Deneuve, and countless others) and masterfully guiding the creative combustion that has result

Jacques Helleu & Chanel

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Chanel UK question by lulu: how much does a chanel bag cost in the UK?
I stay in Edinburgh and is looking for the classic chanel bag quilted bag. Here there is lonesome a Harvey Nichols and I am unsure if they clear it there, glasgow’s frasers may sell them.Any idea on the cost of a black chanel bag? or a preparing price range..am i flop in thinking the cheapest one is just over £1000? thanks

Chanel UK best answer:

Answer by colette.
Depends on the size–if you’re looking for a little pochette, it would be around 600 pounds.But if you wanted the standard size, like this one: http://images.search.yahoo.com/images/view?back=http%3A%2F%2Fimages.search.yahoo.com%2Fsearch%2Fimages%3Fp%3Dchanel%2Bbag%26ei%3Dutf-8%26fr%3Dsfp&w=500&h=374&imgurl=static.flickr.com%2F2064%2F2475522057_a410cbe2d6.jpg&rurl=http%3A%2F%2Fwww.flickr.com%2Fphotos%2F26376858%40N04%2F2475522057%2F&size=89k&name=Chanel+Chains+ba…&p=chanel+bag&oid=46bbc91bc99ba758&fr2=&fusr=Fashion+bags&no=17&tt=45837&sigr=11lcurc4d&sigi=11gina5dm&sigb=129hjneao, then it would be a little over 1000 pounds. hope i helped